Analysts have a consensus target price of $487.33 in the 12-month period. The price objective is 5.94% higher than the recent closing price of $460. The 52-week price range is $399.14-$758.61 and the company has a market capitalization of $13.60 billion. Analysts covering the shares maintain a consensus Buy rating, according to Zacks Investment Research. Two analyst has rated the stock with a sell rating, 14 has assigned a hold rating, 2 says it’s a buy, and 7 have assigned a strong buy rating to the company.
On March 21, 2016 Chipotle Mexican Grill, Inc. (CMG) in partnership with Avocados From Mexico announced a new online game called Guac Hunter a digital photo hunt where users see a series of two images that look similar and have to spot the differences before time runs out.
Players are rewarded for their keen eyesight with a mobile offer good for a free order of chips and guacamole at any Chipotle in the US or Canada. Users may play Guac Hunter anytime March 21 to March 31 while supplies last, with all offers expiring April 10, 2016.
“For many of our customers, guacamole is one of their favorite menu items, and a meal at Chipotle isn’t complete without it,” said Mark Crumpacker, chief creative and development officer at Chipotle. “Great guacamole begins with great avocados, and we source the best ingredients to ensure every serving of guacamole is as good as it can be. This game allows our customers to enjoy some chips and guac on us, and perhaps encourage others to give our guac a try and see what they’ve been missing.”
Chipotle’s guacamole is made from scratch throughout the day. Each batch is hand-mashed and seasoned with freshly diced red onions, jalapeno peppers, cilantro, citrus juice and salt. Each of Chipotle’s 2,000-plus restaurants goes through approximately five cases of avocados a day, amounting to more than 44,000 pounds of avocados in each restaurant annually. Last year the company served more than 43 million pounds of avocados from Mexico; the company sources exclusively from Mexico in certain months to ensure the taste and quality of its guacamole is the absolute best. Chipotle also buys avocados from California, Chile and Peru based on peak growing seasons.
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