Insider Trading Activity in: Equifax Inc. (EFX)

Equifax Inc. (NYSE:EFX) insider has recently participated in insider trading activity. Chief HR Officer, Rushing Coretha M sold 12,820 shares for $ 1,371,227 via one transaction Oct 30. Following the transaction, the insider now owns 15,285 shares in total, priced at $ 1515813.45 as of Tuesday. Another notable insider trading was done by the same insider on Oct 29. Rushing Coretha M sold 25,000 shares at an average price of $ 106.55 for a total of $ 2,663,750. Moreover, KELLEY JOHN J III carried out a sale of 17,827 shares at $ 96.94 each on Feb 12. The transaction amounted to $ 1,728,149. CIO Webb David sold 3,983 shares for $ 384,798 through one transaction Feb 12. Following this sale, this insider’s stake in the company comprises 19,202 shares, priced at $ 1904262.34 as of Tuesday.

The stock has experienced a total of 12 insider trades in the past three months. These trades include 12 sell activities and zero buy trades. Furthermore, over the past 12 months, the stock was traded 70 times by insiders. In 42 of these trades, the insider was a seller while an employee of the company was the buyer in just 28 instances.

Equifax Inc. (EFX) on February 16, 2016 launched FraudIQ™, a comprehensive suite of identity verification, authentication, and fraud detection capabilities to help organizations reduce fraud, improve the customer experience, and better protect their reputations.  FraudIQ will help provide organizations with broad safeguards from account acquisition and account management to fraud monitoring and investigations.

The cost of fraudulent applications is expected to rise to $28.6 billion by 2016, according to research by the Aite Group.  With this in mind, more businesses are seeking comprehensive measures to help detect and prevent fraud.  The FraudIQ suite provides organizations with layered defenses against fraud throughout their customers’ lifecycles including identity verification, authentication and fraud detection tools.  FraudIQ capabilities scale from simple to complex depending upon the organization’s need and include:

• Passive identity checks to help quickly alert an organization of synthetic or stolen identities without disrupting the customer acquisition process;


• Customized identity and fraud scoring models and attributes that can be layered into the acquisition process based on business strategy and risk tolerance;


• Process improvement tools for fraud departments to more effectively manage applications, identify fraud rings and help reduce fraud at account opening;


• Multi-pronged authentication tools using the latest biometric, device and knowledge technologies to confirm identities transacting through remote channels;


• Risk-based authentication frameworks that reduce customer friction while providing enhanced security by invoking the appropriate fraud defenses for a given transaction; and


• Investigative tools to delve further into identity relationships.

To be effective at preventing fraud, organizations must first understand their customers, detect anomalies, and then course correct as necessary. FraudIQ uses Equifax’s vast identity resources to corroborate identity information, detect behavioral anomalies, and recognize patterns. In addition, FraudIQ provides organizations with the frictionless tools they need to more effectively manage and respond to the identity intelligence they receive to help minimize financial loss to the organization while still helping optimize customer experience.